LISA DONOVAN
45109 Fox Pointe Dr. * Canton, MI 48187 * 734.765.9877
lisa.c.donovan@gmail.com * lisacdonovan.com * linkedin.com/in/lisadonovan
Proven ability to provide editorial direction and insightful, creative written content on a wide variety of topics for print publications, Web, social media, radio, marketing campaigns and fundraising vehicles. Well-versed in AP style. Delivered increased readership and social media participation. Demonstrated ability to manage staff and respond to changing business objectives in a fast-paced environment. Core competencies include communications, strategic planning and project management. Recognized for engaging content and fast turn-around.
SUMMARY OF QUALIFICATIONS
Proven ability to provide editorial direction and insightful, creative written content on a wide variety of topics for print publications, Web, social media, radio, marketing campaigns and fundraising vehicles. Well-versed in AP style. Delivered increased readership and social media participation. Demonstrated ability to manage staff and respond to changing business objectives in a fast-paced environment. Core competencies include communications, strategic planning and project management. Recognized for engaging content and fast turn-around.
PROFESSIONAL EXPERIENCE
Freelance Editor & Writer/Owner, 360 Communications, 2008-present
• Develop a variety of written communications for clients, including magazine and newsletter articles, brochures, Web content, press releases, media kits, market research reports and marketing projects
• Provide project management services from conception through production
Communications Specialist (Communications Coordinator), Michigan Municipal League, 2014-2021
• Develop communications strategies
• Manage and create content for digital media (websites, blogs, podcasts, Facebook Live broadcasts, social media, e-newsletters, mass emails, press releases)
• Manage and create content for print publications (brochures, marketing materials, reports, etc.)
• Provide editorial direction for The Review magazine; manage and create editorial content; manage freelance writers; integrate graphic and advertising content; supervise and approve layout
Accomplishments
• Co-create We Love Where You Live podcast series and Monday Morning Live Facebook Live broadcasts
• Create Leading Edge, a more engaging, informative, bi-weekly member e-newsletter
• Create Inside Out, an internal e-newsletter designed to increase employee engagement
• Transform Michigan Municipal Executives quarterly print newsletter to bi-monthly digital publication
• Revamp annual Community Excellence Award competition with new website, digital submissions and online voting
Freelance Editor & Writer/Owner, 360 Communications, 2008-present
• Develop a variety of written communications for clients, including magazine and newsletter articles, brochures, Web content, press releases, media kits, market research reports and marketing projects
• Provide project management services from conception through production
Editor, Jackson Publishing Co./RJ Michaels, Jackson MI, 2009-2011
• Plan editorial content; write and edit feature stories and columns; manage freelance writers; coordinate photo shoots and approve layout for Jackson Magazine, a monthly business publication, and Jackson Living & Visitors Guide
• Market magazine through website, social media, print, radio and special events
• Chair Jackson Magazine editorial board; represent magazine at business and community functions
• Develop web content, print and radio marketing projects for outside clients
Accomplishments
• Launched Top Teachers, a new annual issue and related awards event
• Created Facebook Friend and Author’s Corner columns
• Increased readership and social media participation
• Redesigned content and format of Jackson Living & Visitors Guide
Advancement Specialist, Lutheran Social Services of Michigan, Detroit, MI, 2007-2008
• Develop written communications for direct mail, email appeals, press releases and agency publications
• Participate in coordination and implementation of all fundraising efforts: direct mail, special events and solicitation strategies
Accomplishments
• Rewrite and re-create more than 100 web pages for transition to new content management system
• Create a youth engagement contest with content in texting format
Writer, Office of Advancement Communications, Eastern Michigan University, Ypsilanti, MI, 2006-2007
• Report and write feature and news stories for university magazines and newsletters
• Edit and proofread magazine-length articles
• Coordinate photography and graphics for selected articles
Accomplishments
• Increase awareness and participation among alumni
• Create an engaging staff newsletter on the new general education program
Writer, Ford Motor Company World Headquarters, Dearborn, MI, 2006
• Report, write and edit stories for Ford Volunteer Corps website
Accomplishments
• Write, edit and coordinate website stories for Ford’s first annual worldwide Day of Caring
Real Estate Broker/Co-Owner, Land Company of Michigan, Plymouth, MI
• Conduct marketing campaigns; create and maintain company website
• Manage projects, investment partnerships and rental properties
• List, sell, and lease commercial real estate.
EDUCATION
BS, Journalism, Eastern Michigan University (Summa Cum Laude), Ypsilanti, MI
Lisa Donovan 